The challenge was clear: build a brand that feels reassuring to patients of all ages, yet authoritative enough to attract top medical professionals seeking advanced training.
Franz Boccalatte
CEO & Owner
The challenge was clear: build a brand that feels reassuring to patients of all ages, yet authoritative enough to attract top medical professionals seeking advanced training.
Franz Boccalatte
CEO & Owner
Uniris is a 450+ sqm state-of-the-art dental center where cutting-edge technology meets medical excellence. But this wasn't just another clinic rebrand. Beyond high-end dental services, the center houses a dedicated training academy for professionals. The brand needed to work twice as hard — and we built it to deliver.
Uniris is a 450+ sqm state-of-the-art dental center where cutting-edge technology meets medical excellence. But this wasn't just another clinic rebrand. Beyond high-end dental services, the center houses a dedicated training academy for professionals. The brand needed to work twice as hard — and we built it to deliver.
Creative сhallenges
The real challenge was designing a single identity that could speak two completely different languages. On one side: patients of all ages looking for a trustworthy, approachable dental experience. On the other: medical professionals seeking authoritative, high-level specialization courses. No room for compromise.
Our naming strategy became the foundation. Uniris — born from the fusion of "Università" and "Oris" (Latin for mouth). A name that sounds established from day one. Elegant, clinical, timeless. The perfect blend of education, expertise, and patient care encoded in a single word.
Creative сhallenges
The real challenge was designing a single identity that could speak two completely different languages. On one side: patients of all ages looking for a trustworthy, approachable dental experience. On the other: medical professionals seeking authoritative, high-level specialization courses. No room for compromise.
Our naming strategy became the foundation. Uniris — born from the fusion of "Università" and "Oris" (Latin for mouth). A name that sounds established from day one. Elegant, clinical, timeless. The perfect blend of education, expertise, and patient care encoded in a single word.
The strategic approach
Every touchpoint was designed to eliminate the fear of the dentist. The visual language balances clinical precision with human warmth — professional enough for medical conferences, approachable enough for a nervous first-time patient. Clean lines, confident typography, a color palette that communicates trust.
At Uniris, quality isn't a goal to chase. It's a culture to spread. The brand identity system we developed works seamlessly from signage to digital, from training materials to patient communications. One cohesive message: this is where innovation meets care.
The strategic approach
Every touchpoint was designed to eliminate the fear of the dentist. The visual language balances clinical precision with human warmth — professional enough for medical conferences, approachable enough for a nervous first-time patient. Clean lines, confident typography, a color palette that communicates trust.
At Uniris, quality isn't a goal to chase. It's a culture to spread. The brand identity system we developed works seamlessly from signage to digital, from training materials to patient communications. One cohesive message: this is where innovation meets care.
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Branding
Naming
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An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
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Naming
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