Marco and Fabrizio had 20+ years in real estate and one clear vision: build an agency people could actually trust. We gave that vision a face, a name, and a home.
Franz Boccalatte
CEO & Founder
Marco and Fabrizio had 20+ years in real estate and one clear vision: build an agency people could actually trust. We gave that vision a face, a name, and a home.
Franz Boccalatte
CEO & Founder
Honua srl is a new real estate agency born from the experience of Marco and Fabrizio — two professionals with over twenty years in the Italian property market. They came to us with a simple but powerful idea that had shaped their entire career: offer an honest and transparent real estate consultancy service. We built a brand to match.
Honua srl is a new real estate agency born from the experience of Marco and Fabrizio — two professionals with over twenty years in the Italian property market. They came to us with a simple but powerful idea that had shaped their entire career: offer an honest and transparent real estate consultancy service. We built a brand to match.
Creative challenges
Together with the Honua team, we created a recognizable brand identity for the Italian real estate market. For the naming, we drew inspiration from a special species of Hawaiian sea turtle called Honu — a symbol of longevity, safety, and guidance. The perfect reference for an agency that helps people find their way home.
From there, we developed the complete brand identity and visual system. We also worked hand-in-hand with the interior designer responsible for the agency's physical space — ensuring the brand experience was consistent from screen to storefront.
Creative challenges
Together with the Honua team, we created a recognizable brand identity for the Italian real estate market. For the naming, we drew inspiration from a special species of Hawaiian sea turtle called Honu — a symbol of longevity, safety, and guidance. The perfect reference for an agency that helps people find their way home.
From there, we developed the complete brand identity and visual system. We also worked hand-in-hand with the interior designer responsible for the agency's physical space — ensuring the brand experience was consistent from screen to storefront.
The strategic Approach
All of this needed to be translated into a brand identity that inspires trust and engagement. That's why every decision — starting with the color palette — was oriented in this direction. Warm, welcoming, professional.
Honua is a studio that fully understands the importance of what clients entrust to them every day: the realization of a future project. Buying a home isn't a transaction. It's a life decision. The brand had to communicate that they get it.
The strategic Approach
All of this needed to be translated into a brand identity that inspires trust and engagement. That's why every decision — starting with the color palette — was oriented in this direction. Warm, welcoming, professional.
Honua is a studio that fully understands the importance of what clients entrust to them every day: the realization of a future project. Buying a home isn't a transaction. It's a life decision. The brand had to communicate that they get it.
Latest projects
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Packaging
Grisea — Responsible Skincare Done Right
A complete brand launch for a B2B giant entering the consumer market. Naming, identity, packaging. From scratch.
Branding
Naming
Packaging
Grisea — Responsible Skincare Done Right
A complete brand launch for a B2B giant entering the consumer market. Naming, identity, packaging. From scratch.
Latest projects
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Packaging
Grisea — Responsible Skincare Done Right
A complete brand launch for a B2B giant entering the consumer market. Naming, identity, packaging. From scratch.
