A 50-year-old B2B chemical company wanted to launch their first consumer skincare line. They needed more than packaging. They needed a complete brand built from zero.
Franz Boccalatte
CEO & Founder
A 50-year-old B2B chemical company wanted to launch their first consumer skincare line. They needed more than packaging. They needed a complete brand built from zero.
Franz Boccalatte
CEO & Founder
We created a new brand from the ground up — naming, visual identity, and packaging — for a skincare line produced by Clean Consult International S.p.A. A global company with 50 years in the fine chemicals sector as a B2B contractor. Grisea was their first step into the consumer world. And it had to be flawless.
We created a new brand from the ground up — naming, visual identity, and packaging — for a skincare line produced by Clean Consult International S.p.A. A global company with 50 years in the fine chemicals sector as a B2B contractor. Grisea was their first step into the consumer world. And it had to be flawless.
Creative сhallenges
The project was long and complex. We had to guide the company's leadership through a completely new communication landscape — far removed from the B2B dynamics they knew. Consumer branding requires consistency, emotional connection, and shelf presence. We built the strategy to deliver all three.
Everyone talks about "green" products today. But most of them are green in color only. Grisea loves all colors — and loves doing what's actually better for you and the environment. No greenwashing. Just real formulas, real responsibility.
Creative сhallenges
The project was long and complex. We had to guide the company's leadership through a completely new communication landscape — far removed from the B2B dynamics they knew. Consumer branding requires consistency, emotional connection, and shelf presence. We built the strategy to deliver all three.
Everyone talks about "green" products today. But most of them are green in color only. Grisea loves all colors — and loves doing what's actually better for you and the environment. No greenwashing. Just real formulas, real responsibility.
The strategic approach
Grisea uses a high percentage of plant-based ingredients, operating sustainably from resource sourcing to product release into the environment. This wasn't just a marketing claim — it was the foundation of the entire brand positioning.
Nature teaches us beauty. From it, we learn to recognize and care for ourselves through its essential elements. Our beauty depends on the integrity of the environment we live in. This is the philosophy that defines Grisea — and we made sure every touchpoint communicated it.
The strategic approach
Grisea uses a high percentage of plant-based ingredients, operating sustainably from resource sourcing to product release into the environment. This wasn't just a marketing claim — it was the foundation of the entire brand positioning.
Nature teaches us beauty. From it, we learn to recognize and care for ourselves through its essential elements. Our beauty depends on the integrity of the environment we live in. This is the philosophy that defines Grisea — and we made sure every touchpoint communicated it.
Latest projects
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Honua — The Real Estate Agency You Can Trust
Complete brand identity for a new real estate agency built on 20 years of experience and one simple idea: honesty.
Branding
Naming
Honua — The Real Estate Agency You Can Trust
Complete brand identity for a new real estate agency built on 20 years of experience and one simple idea: honesty.
Latest projects
Branding
Naming
Motion Design
LEAF — A Sustainability Culture That Takes Root
An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
Branding
Naming
Honua — The Real Estate Agency You Can Trust
Complete brand identity for a new real estate agency built on 20 years of experience and one simple idea: honesty.
