Dr. Gianpaolo Ulisse came to us with a life project: open the most modern orthodontic clinic in Aversa. We delivered a brand and a launch strategy that got him 100 new patients in 30 days.
Franz Boccalatte
CEO & Founder
Dr. Gianpaolo Ulisse came to us with a life project: open the most modern orthodontic clinic in Aversa. We delivered a brand and a launch strategy that got him 100 new patients in 30 days.
Franz Boccalatte
CEO & Founder
Dr. Gianpaolo Ulisse called us to develop what became his life's work. With 15 years as one of the top dentists in Aversa, he decided to open a new clinic in the heart of the city — with one goal: become the go-to reference for orthodontics in the region. We made it happen.
Dr. Gianpaolo Ulisse called us to develop what became his life's work. With 15 years as one of the top dentists in Aversa, he decided to open a new clinic in the heart of the city — with one goal: become the go-to reference for orthodontics in the region. We made it happen.
Creative сhallenges
The project started with a deep market analysis of the most established dental clinics in Aversa. What we found? Both in terms of physical spaces and communication, competitors were completely stuck. Outdated interiors, zero digital presence, generic messaging. The market was wide open.
Positioning the brand was straightforward once we had the data. We developed a clean, modern, simple brand identity that spoke directly to our target audience. No dental clichés. No stock photos of perfect smiles. Just clear, confident communication that stood out immediately.
Creative сhallenges
The project started with a deep market analysis of the most established dental clinics in Aversa. What we found? Both in terms of physical spaces and communication, competitors were completely stuck. Outdated interiors, zero digital presence, generic messaging. The market was wide open.
Positioning the brand was straightforward once we had the data. We developed a clean, modern, simple brand identity that spoke directly to our target audience. No dental clichés. No stock photos of perfect smiles. Just clear, confident communication that stood out immediately.
The strategic approach
Right after the brand launch, we kicked off Facebook and Instagram campaigns to announce the new clinic. In just over a month, we collected 100 new leads with a 10% conversion rate. The numbers spoke for themselves.
The project completely disrupted the old market logic — and a series of industry clichés along with it. A new clinic for those who want a different experience. A welcoming space where quality, trust, and hygiene are present at every touchpoint of the customer journey.
The strategic approach
Right after the brand launch, we kicked off Facebook and Instagram campaigns to announce the new clinic. In just over a month, we collected 100 new leads with a 10% conversion rate. The numbers spoke for themselves.
The project completely disrupted the old market logic — and a series of industry clichés along with it. A new clinic for those who want a different experience. A welcoming space where quality, trust, and hygiene are present at every touchpoint of the customer journey.
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