Felicita started as a game — a mother who wanted to sell the same food she cooked daily for her 4 kids. Today the brand ships across Southern Italy. And it's just getting started.
Franz Boccalatte
CEO & Founder
Felicita started as a game — a mother who wanted to sell the same food she cooked daily for her 4 kids. Today the brand ships across Southern Italy. And it's just getting started.
Franz Boccalatte
CEO & Founder
Felicita is a small family-run business that has seen remarkable growth in the food sector over the past few years. Born from Felicita's simple idea: offer customers the same food she prepares every day for her 4 children. Authentic, homemade, full of love. We built a brand to match.
Felicita is a small family-run business that has seen remarkable growth in the food sector over the past few years. Born from Felicita's simple idea: offer customers the same food she prepares every day for her 4 children. Authentic, homemade, full of love. We built a brand to match.
Creative сhallenges
The brand needed to feel as genuine as the product itself. A visual identity made of simple ingredients, treated with care and respect. Colors, typography, and illustrations blended with love — for a result that goes straight to the heart.
In Felicita's kitchen, every dish from the Neapolitan tradition is prepared with care and love — exactly how a mother would make them. That's why "con amore" (with love) became the natural choice for the payoff. Not a marketing line. The truth.
Creative сhallenges
The brand needed to feel as genuine as the product itself. A visual identity made of simple ingredients, treated with care and respect. Colors, typography, and illustrations blended with love — for a result that goes straight to the heart.
In Felicita's kitchen, every dish from the Neapolitan tradition is prepared with care and love — exactly how a mother would make them. That's why "con amore" (with love) became the natural choice for the payoff. Not a marketing line. The truth.
The strategic approach
Cooking for someone is a synonym for love. It means taking care of another person, giving them a moment of delicious, simple happiness. This insight became the emotional core of the entire brand strategy.
Felicita is love for cooking. The simple, traditional cooking of every mother. Simple recipes that honor a tradition that was never lost — and never will be. We made sure the brand communicated this at every touchpoint.
The strategic approach
Cooking for someone is a synonym for love. It means taking care of another person, giving them a moment of delicious, simple happiness. This insight became the emotional core of the entire brand strategy.
Felicita is love for cooking. The simple, traditional cooking of every mother. Simple recipes that honor a tradition that was never lost — and never will be. We made sure the brand communicated this at every touchpoint.
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Latest projects
Branding
Naming
Motion Design
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An internal brand experience built to make sustainability a shared value across 1,200 employees — one leaf at a time.
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Naming
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